Green Dot is built on the premise that in order to measurably reduce the perpetration of power-based personal violence (including sexual violence, partner violence, or stalking) a cultural shift is necessary. In order to create a cultural shift, a critical mass of people will need to engage in a new behavior or set of behaviors that will make violence less sustainable within any given community.
What this is.
Poster campaign for Green Dot Bystander Intervention.
What we did.
Designed and printed posters ranging from 36"x48" to 11"x17" hanging posters. Each poster was then translated to a 30 second animation.
Designed by Stevo Karolenko & Michael Muccioli